Financial Planning: Not Just for Men!

-by Debra Lyon, Caitlin Koppelman, and Lori Pelham-

Lisa is 35. She’s a mother to 2 beautiful children and a recent divorcee. She just returned to part time work last year when her youngest started school. Up until now, she’s largely left the management of family finances to her husband. Now that he’s her ex-husband, she’s faced with limited financial knowledge, heaped on top of an already stressful balance between work and family.

Lisa needs an advisor who knows her needs; someone she can trust completely. Someone who can clearly communicate financial principles to help her not only succeed, but grow in her financial literacy. In short, she needs a coach who can teach her and help her look out for her family’s financial future.

Susan is 72 and recently widowed. Her children are grown, and she’s pleased to say that she devoted her life to raising them well. She hasn’t worked since before the kids were born, and she’s always been thankful for her husband’s careful attention to their family finances. Now that he’s gone, she’s not sure who to turn to. She knows the basics of paying bills – her husband shared that much with her – but what about taxes? Long-term care needs? How does her husband’s death affect their estate plan?

­­­­Susan needs an advisor who recognizes her situation and knows the unique needs that come with it. The ideal advisor for Susan would be able to look at the whole picture of her financial situation – appreciate and honor what her husband has put in place – and help Susan move forward toward the future with confidence.

These are just two examples of women and their unique financial needs. Even if you’re currently married and/or part of a dual-income household, as a woman you have specific financial thoughts and convictions that may be different from your husband’s. While you’re working together toward a shared future, it’s important you continue to take an active role in the management of family finances.

Women are earning more and spending more than ever. They control more dollars in the US economy today than in any other time in history. Any financial advisor worth their fee should recognize this fact and (more importantly!) recognize the unique needs of the women in his/her client base.

Find yourself a financial coach. Maybe you already have one, but you don’t usually go to the annual review meetings with your spouse. We encourage you to go: build a relationship with your advisor. If you have shared finances, that coach should be looking out for you, too.

If you’re on your own, like Lisa or Susan, seek out the counsel of an advisor. If it helps, look for a woman whose professional opinion you trust. Even if her personal situation is different from yours, you still have some major things in common.

Don’t leave your financial future to chance. Find an advisor you can trust, a coach who can help you navigate the twists and turns of life. That relationship will prove fruitful now and in the future.  


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